Dickinson Store Spotlight
December 3, 2024

Dickinson Store Spotlight

At the Gooseneck Implement Dickinson store, relationships take center stage—whether it’s strengthening bonds with customers or building a collaborative, supportive team. Known for their exceptional customer-first mindset, Dickinson stands out as a hub of diversity, both in the clientele they serve and the team that drives the store’s success.


The store’s expertise shines through its ability to serve a broad customer base, including ranchers, farmers, and those in the oil industry. From small grains and row crops to hay equipment, the Dickinson team’s deep understanding of the region’s diverse agricultural needs equips them to provide personalized solutions. By staying ahead of technological advancements, the team helps customers optimize equipment performance and maximize their productivity in a rapidly evolving industry.


The store’s culture is rooted in camaraderie and mentorship, which is particularly impactful given the high percentage of Gen Z team members. These fresh faces bring energy and enthusiasm but often require guidance as they navigate the complexities of agriculture. This is where Dickinson’s seasoned leaders like Dave Hazel and Rick Rebel shine. With over 20 years of experience each, they serve as trusted mentors, bridging the gap between generations and fostering an environment of growth. Dave’s journey through various roles has earned him the trust of both customers and team members, ensuring that expertise and knowledge are passed down seamlessly.


Teamwork takes on new meaning when the stakes are high, as demonstrated during a recent harvest season. When a customer faced catastrophic failures with three combines, the Dickinson team rallied to save the operation. They worked tirelessly with John Deere to install new engines and even sourced a machine from another dealer, ensuring the customer could keep harvesting. This dedication to finding solutions reflects the team’s unwavering commitment to their customers’ success.


Looking ahead, the Dickinson store is gearing up for an exciting new chapter. In Spring 2025, they’ll move into a brand-new location designed to enhance efficiency, better serve customers, and create an even stronger team environment. This state-of-the-art facility will include expanded space for equipment, streamlined workflows, and updated amenities that reflect the store’s forward-thinking approach to agricultural service. The move represents more than just a change in address—it’s a commitment to growth and innovation that benefits both the team and their customers.


Beyond serving customers, the Dickinson store is deeply woven into the fabric of its community. Whether it’s supporting Banquet in the Field events, partnering with local schools on CTE programs, or hosting kid-friendly events like ‘Touch-a-Truck,’ the team actively promotes agriculture and engages with their neighbors. Their new building is set to become a cornerstone of these efforts, providing a hub for continued collaboration and connection with the Dickinson community.


For the team in Dickinson, success isn’t just about selling equipment; it’s about tackling challenges together, serving the agricultural community with passion, and creating a lasting impact. They exemplify Gooseneck Implement’s values of dedication, teamwork, and community connection, making their mark as a cornerstone of North Dakota’s agricultural landscape.

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