Meet Alex!
October 22, 2025

Meet Alex!
General Manager, Harvey

Alex Hemphill is new to Gooseneck Implement, stepping into the role of General Manager at the Harvey location just a month ago. While he’s new to the company, Alex has been around agriculture his whole life and has always had a connection to farmers—he even spent some time working on a turkey farm with a friend! Originally from North Carolina, he moved to North Dakota eight years ago and has spent his career in regional territory roles within the automotive and heavy truck industries. Today, he brings that experience to Gooseneck, focused on supporting his team and providing an exceptional customer experience.


For Alex, Genuine Passion means delivering a great customer experience in every interaction. Whether a customer stops in for parts or just to visit, he wants their experience at the Harvey location to be positive and memorable. Genuine Gratitude has already made an impression in his first few weeks: in his first staff meeting, he asked employees to nominate colleagues who make an impact, and the team overwhelmingly recognized a road technician. Just a week later, a customer called specifically to praise that same technician, showing gratitude from all aspects of the business.


Though new to the role, Alex has quickly become proud of the team’s commitment to community. The Harvey store recently participated in a local high school tailgating event to raise money for the booster club, and they even helped drive the band in the homecoming parade. Alex and his son also enjoy spending time around town, embracing the small-town atmosphere and the strong community involvement that makes Harvey special.


What Alex enjoys most about working with Gooseneck customers is getting to know them and building meaningful relationships. He looks forward to helping the sales team find solutions that truly support the farmers’ operations while being a trusted partner in their success.


Something people might be surprised to learn about Alex? At 6’11”, he jokes that you can’t really tell over virtual conference calls just how tall he really is—though it’s hard to miss in person! Even with his impressive height, he’s just as down-to-earth when it comes to work and relationships. When asked what he would do if he weren’t in the agriculture equipment world, Alex is clear: this is exactly where he wants to be. “It’s been the Ag community and the quality of people that brought me here, and I couldn’t imagine being anywhere else.”


By McKensie Popinga July 14, 2026
Harvest is busy enough without spending extra time creating work plans or correcting field information in the cab. That's why John Deere is introducing a new feature designed to make harvest setup easier and improve the quality of your documentation. Beginning August 3, John Deere Operations Center will automatically create harvest work plans for compatible machines using the seeding data already stored in your organization. How It Works Operations Center will use your spring seeding records to automatically generate harvest work plans and send them directly to compatible machines. If your seeding data is complete and accurate, those work plans will already include information like: · Client · Farm · Field · Crop type · Variety · Additional field information from your seeding records Instead of building harvest work plans manually, your operators can get to work with fewer button pushes in the cab and spend less time managing documentation throughout the season. Why This Matters Accurate spring data leads to accurate harvest records. When your seeding information is clean and organized, this new feature helps ensure your harvest documentation is just as accurate. That means: · Less setup time before harvest · Fewer manual entries in the cab · More accurate harvest documentation · Better records for reporting and future decision-making · Potentially less office work creating harvest work plans manually Is Your Operations Center Ready? This new feature is especially beneficial for operations that have maintained clean seeding data throughout the spring. If you're not completely confident in your Client, Farm, Field, varieties, or seeding records, now is a great time to get everything cleaned up before harvest begins. Post Seeding Maintenance Package Our Precision Ag team is offering a one-time Post Seeding Maintenance Package for $500 to help prepare your Operations Center for harvest. The package includes: · Operations Center Data Cleanup · Client, Farm, and Field organization cleanup · Review and correction of post-seeding data, including: o Varieties o Acres o Task dates o Other planting information · Boundary Creation (Upon Request) o Create or update field boundaries for improved documentation and mapping · FSA & Crop Insurance Reporting Binder (Upon Request) o Receive a complete binder containing: - Seeding dates - Varieties - Acres - Additional seeding information - True field boundaries that remove overlap and identify prevented seeding acres - Seeding coverage maps with field information Whether you're preparing for harvest or organizing records for reporting, this package helps ensure your data is accurate and ready when you need it. Want to Disable Automatic Work Plans? Organizations will have Automatic Harvest Work Plans enabled by default. If you prefer to continue creating harvest work plans manually, the feature can be turned off in your Organization Preferences before August 3.  While we expect most customers will benefit from having this feature enabled, it's helpful to know you have the option to manage this setting based on your operation's preferences. Need Help? If you'd like assistance reviewing your Operations Center data or would like to schedule a Post Seeding Maintenance appointment, contact your Gooseneck Implement Account Manager today. We'll help make sure your data is organized, accurate, and ready for harvest.
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