Chad Evans’ path to Gooseneck Implement started with a desire to put family, community, and agriculture at the center of everyday life. Six years ago, Chad and his wife made the move to North Dakota so their three kids could be raised on his family’s farmstead—surrounded by rural values, strong community ties, and small-school opportunities. That move also opened the door for Chad to combine his background in sales, technology, and agriculture when he joined Gooseneck in Bowman as an AMS Specialist. With the guidance and trust of Charlie Bostyan, Chad quickly grew in the role, eventually stepping into Assistant General Manager and now serving as General Manager.

To Chad, Genuine Passion means believing that the work done at Gooseneck truly matters. “We understand the impact we have on our customers’ ability to do their jobs efficiently—and ultimately, on farmers and ranchers feeding the world,” he says. That belief drives how he leads the store, treating customers and teammates like family and never losing sight of the bigger picture behind every service call, sale, or solution.

Genuine Gratitude shows up in both big and small moments at the Bowman location. Chad sees it when the team comes together to solve a major challenge for a customer, knowing it takes everyone working together. He also sees it in quieter ways—being there to listen, offering understanding when life gets hard, and showing up for the community by supporting local events. From customers, it’s the relieved look when equipment is back up and running, the quick “thanks for taking the call” after hours, or the reminder to head home to family once the job is done. “Our customers understand what it takes—and what we sometimes sacrifice—to provide the service they deserve,” Chad shares.

One thing Chad is especially proud of is his team’s resilience. Through change and growth over the past few years, the Bowman crew has continued to show up, work hard, and move forward together. With the opening of the brand-new Bowman store in December, that momentum is only growing. “The excitement around this new facility gives us even more opportunity to improve and better serve our customers,” he says.

What Chad enjoys most about working with Gooseneck customers is the collaboration. Farmers and ranchers run the equipment every day, and the experience they bring to the table helps make problem-solving a true partnership—one that leads to better outcomes for everyone.

Something people might be surprised to learn about Chad? He didn’t start out green. His roots were firmly planted in red equipment, thanks to his dad’s Case operation and early experiences with High Plains Harvesting. But as Chad puts it, “The older you get, the wiser you get.” And if he weren’t in the ag equipment world? Chad says his wife would probably convince him to buy a few more cows—and he’d be more than happy working as a hired hand for one of the local farmers, staying close to the land and the community he values so deeply.