Meet Charles!
February 17, 2026

Meet Charles!
General Manager, Beach

Charles Roux’s journey to General Manager in Beach is rooted in hard work, growth, and a willingness to embrace new opportunities. After spending more than a decade in the oilfield, Charles made a career change and joined Gooseneck Implement in April 2020 as a Service Technician in Beach. From there, he quickly advanced into a Road Technician role before being promoted to Parts Manager in Dickinson in October 2025. In February 2026, Charles returned to Beach—this time as General Manager—bringing with him a well-rounded understanding of service, parts, and the day-to-day needs of customers and employees.


To Charles, Genuine Passion is about providing the support customers and teammates need to succeed. He believes strong operations and strong careers are built when people feel supported, respected, and empowered to do their best work every day. That mindset shapes how he leads the store and how the Beach team shows up for customers when it matters most.


Genuine Gratitude is reflected in the trust and respect shared between the Beach team and their customers. Employees respect one another and the people they serve, and that respect is returned through long-standing relationships built on reliability and honesty. “Customers are the lifeline of our business,” Charles says. “We’re grateful for the community that supports us, and we do everything we can to be there for them—day or night.”


One thing Charles is especially proud of is the strength of the Beach team. While the store may be small, its impact is anything but. From exceptional parts and service support to a sales team that goes above and beyond, the entire crew works together to deliver for customers. “It’s a team you can count on,” he says. “When you call someone here—employee or customer—you know it will get taken care of.”


What Charles enjoys most about working with Gooseneck customers is the relationships that grow over time. He values building friendships with customers and finds real fulfillment in helping them succeed in their operations. Those strong connections make conversations easier, solutions more collaborative, and the work more rewarding for everyone involved.


Something people might be surprised to learn about Charles? He was born and raised in South Africa and came to the United States in 2005 on an H2A visa, working for a farmer in the Underwood area. That experience gave him a firsthand understanding of hard work, perseverance, and the importance of agriculture in rural communities—values that continue to guide how he shows up for customers and teammates today.



If he weren’t in the ag equipment world, Charles says he might have pursued a degree in mechanical engineering, with an interest in design-focused work—particularly small arms engineering, where precision, problem-solving, and innovation are key. That same mechanical mindset shows up in how he approaches his role today. Rather than imagining a different path, Charles is focused on continuing to grow the Beach store, supporting the local community, and leading a team that takes pride in professionalism, dependable service, and strong relationships built on trust.

September 23, 2026
MY27 Combines: What’s New for John Deere’s X9 and S7
By McKensie Popinga • September 14, 2026
There’s nothing quite like seeing new equipment up close. On August 26 and 27, we welcomed customers to Minot for our 2027–2028 John Deere Showcase, and if you ask us, there was a lot to look at. From a combine built to keep harvest moving, to sprayer technology that can actually see what’s happening in the field, to automation designed to make baling a little easier, the showcase gave our customers a firsthand look at what’s coming next. And yes, there were some pretty impressive machines on the floor. WATCH OUR EVENT OVERVIEW VIDEO HERE Our John Deere and Gooseneck Implement product experts were there to walk through the new equipment, answer questions and talk about what these advancements could mean for the people putting them to work. Here are a few of the highlights: 2027 John Deere X9 1100 Combine The John Deere X9 1100 is built for high-capacity harvesting when conditions are demanding and there’s no time to slow down. With serious capacity, power and technology, the X9 1100 is designed to help operators keep productivity high while staying focused on grain quality, residue and overall machine performance. And seeing an X9 in person? It’s hard to miss. John Deere currently identifies the X9 1000 and X9 1100 as its Performance Group 10 and 11 combines, with 420- and 460-bushel grain tank capacities. WATCH THE X9 1100 VIDEO HERE 2028 John Deere C1450T Air Cart When you’re trying to make the most of a good seeding window, stopping to refill isn’t where you want to spend your time. With 1,460 bushels of total capacity across five tanks, the C1450T is the largest-capacity air cart in John Deere’s C-Series lineup, giving producers more product on board and more time spent covering acres. The 105-bushel front flex tank also adds flexibility, handling either seed or fertilizer. Because when the weather is right and the field is ready, more capacity means more time getting the job done. WATCH THE C1450T VIDEO HERE John Deere Autonomous 9RX 640 The John Deere Autonomous 9RX 640 gave showcase attendees a firsthand look at where fieldwork is headed. The 9RX uses cameras, artificial intelligence and machine learning to navigate the field and perform tillage work on its own. John Deere's second generation autonomous technology uses 16 cameras to provide a 360-degree view around the machine, helping it identify and respond to obstacles as it works. The goal isn't complicated: put technology to work on the jobs that need to get done, while giving operators the freedom to focus their time and attention elsewhere. And honestly, watching a 9RX 640 work the field with no one in the cab is something you have to see for your self. WATCH THE AUTONOMOUS 9RX 640 VIDEO HERE 2027 John Deere 616R Sprayer + See & Spray™ Gen 2 This might be one of the easiest technologies to see the value in, literally. The 2027 John Deere 616R equipped with See & Spray™ Gen 2 uses camera vision and machine learning to identify crops and weeds in real time, helping target applications where they’re needed. Beginning in 2027, the technology also brings expanded crop compatibility, variable-rate capabilities and See & Scout™ field insights. That means the sprayer isn’t just covering acres, it’s gathering insight along the way. WATCH THE 616R + SEE & SPRAY GEN 2 VIDEO HERE Auto Weave Baler We’re all for technology that makes the job easier. The John Deere Auto Weave Baler uses automation to adjust the baler’s path across the windrow, helping create consistent, square-shouldered bales without the operator having to constantly make those adjustments. Combined with guidance, turn, speed and gate automation, it’s designed to take some of the repetitive work out of the cab and give operators one less thing to manage. Because sometimes the best technology is the technology that lets you focus on everything else. WATCH THE AUTO WEAVE BALER VIDEO HERE So, What’s Next? If there was one takeaway from the 2027–2028 John Deere Showcase, it’s that equipment is becoming a whole lot more than just equipment. We’re seeing more capacity. More automation. More technology. More connectivity. And ultimately, more opportunities to help producers get more from the acres, hours and resources they already have. But the best part of the showcase wasn’t just the equipment. It was getting to spend time with our customers. A huge thank you to everyone who joined us in Minot. We’re grateful for the opportunity to answer your questions, talk through what’s new and, of course, talk a little equipment. Couldn’t make it? No worries! We’ve got you covered. Check out the videos above for a closer look at the equipment featured at the showcase, and connect with your Gooseneck Implement team if you want to dig a little deeper. There’s a lot ahead, and we’re excited to see what’s next with you.
By Marketing Team • September 11, 2026
Harvest may be complete, but the value in your data is just getting started. Learn how to clean, organize, and analyze your harvest data so you can make more informed decisions for next season.
Precision Ag Combine Optimization During Harvest
By Marketing Team • August 13, 2026
Learn how Combine & FEE Startup and Optimization Packages help improve machine performance, reduce grain loss, ensure accurate yield data, and maximize harvest efficiency from the first acre to the last.
By McKensie Popinga • July 14, 2026
Harvest is busy enough without spending extra time creating work plans or correcting field information in the cab. That's why John Deere is introducing a new feature designed to make harvest setup easier and improve the quality of your documentation. Beginning August 3, John Deere Operations Center will automatically create harvest work plans for compatible machines using the seeding data already stored in your organization. How It Works Operations Center will use your spring seeding records to automatically generate harvest work plans and send them directly to compatible machines. If your seeding data is complete and accurate, those work plans will already include information like: · Client · Farm · Field · Crop type · Variety · Additional field information from your seeding records Instead of building harvest work plans manually, your operators can get to work with fewer button pushes in the cab and spend less time managing documentation throughout the season. Why This Matters Accurate spring data leads to accurate harvest records. When your seeding information is clean and organized, this new feature helps ensure your harvest documentation is just as accurate. That means: · Less setup time before harvest · Fewer manual entries in the cab · More accurate harvest documentation · Better records for reporting and future decision-making · Potentially less office work creating harvest work plans manually Is Your Operations Center Ready? This new feature is especially beneficial for operations that have maintained clean seeding data throughout the spring. If you're not completely confident in your Client, Farm, Field, varieties, or seeding records, now is a great time to get everything cleaned up before harvest begins. Post Seeding Maintenance Package Our Precision Ag team is offering a one-time Post Seeding Maintenance Package for $500 to help prepare your Operations Center for harvest. The package includes: · Operations Center Data Cleanup · Client, Farm, and Field organization cleanup · Review and correction of post-seeding data, including: o Varieties o Acres o Task dates o Other planting information · Boundary Creation (Upon Request) o Create or update field boundaries for improved documentation and mapping · FSA & Crop Insurance Reporting Binder (Upon Request) o Receive a complete binder containing: - Seeding dates - Varieties - Acres - Additional seeding information - True field boundaries that remove overlap and identify prevented seeding acres - Seeding coverage maps with field information Whether you're preparing for harvest or organizing records for reporting, this package helps ensure your data is accurate and ready when you need it. Want to Disable Automatic Work Plans? Organizations will have Automatic Harvest Work Plans enabled by default. If you prefer to continue creating harvest work plans manually, the feature can be turned off in your Organization Preferences before August 3.  While we expect most customers will benefit from having this feature enabled, it's helpful to know you have the option to manage this setting based on your operation's preferences. Need Help? If you'd like assistance reviewing your Operations Center data or would like to schedule a Post Seeding Maintenance appointment, contact your Gooseneck Implement Account Manager today. We'll help make sure your data is organized, accurate, and ready for harvest.
By McKensie Popinga • June 17, 2026
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