Charles Roux’s journey to General Manager in Beach is rooted in hard work, growth, and a willingness to embrace new opportunities. After spending more than a decade in the oilfield, Charles made a career change and joined Gooseneck Implement in April 2020 as a Service Technician in Beach. From there, he quickly advanced into a Road Technician role before being promoted to Parts Manager in Dickinson in October 2025. In February 2026, Charles returned to Beach—this time as General Manager—bringing with him a well-rounded understanding of service, parts, and the day-to-day needs of customers and employees.

To Charles, Genuine Passion is about providing the support customers and teammates need to succeed. He believes strong operations and strong careers are built when people feel supported, respected, and empowered to do their best work every day. That mindset shapes how he leads the store and how the Beach team shows up for customers when it matters most.

Genuine Gratitude is reflected in the trust and respect shared between the Beach team and their customers. Employees respect one another and the people they serve, and that respect is returned through long-standing relationships built on reliability and honesty. “Customers are the lifeline of our business,” Charles says. “We’re grateful for the community that supports us, and we do everything we can to be there for them—day or night.”

One thing Charles is especially proud of is the strength of the Beach team. While the store may be small, its impact is anything but. From exceptional parts and service support to a sales team that goes above and beyond, the entire crew works together to deliver for customers. “It’s a team you can count on,” he says. “When you call someone here—employee or customer—you know it will get taken care of.”

What Charles enjoys most about working with Gooseneck customers is the relationships that grow over time. He values building friendships with customers and finds real fulfillment in helping them succeed in their operations. Those strong connections make conversations easier, solutions more collaborative, and the work more rewarding for everyone involved.

Something people might be surprised to learn about Charles? He was born and raised in South Africa and came to the United States in 2005 on an H2A visa, working for a farmer in the Underwood area. That experience gave him a firsthand understanding of hard work, perseverance, and the importance of agriculture in rural communities—values that continue to guide how he shows up for customers and teammates today.



If he weren’t in the ag equipment world, Charles says he might have pursued a degree in mechanical engineering, with an interest in design-focused work—particularly small arms engineering, where precision, problem-solving, and innovation are key. That same mechanical mindset shows up in how he approaches his role today. Rather than imagining a different path, Charles is focused on continuing to grow the Beach store, supporting the local community, and leading a team that takes pride in professionalism, dependable service, and strong relationships built on trust.