John Deere Roots Go Back to 1930s in Kenmare
August 8, 2018
Back in ’36 . . . A John Deere ad as it appeared in an April 1936 issue of the Kenmare News.

From the article “John Deere roots go back to 1930s in Kenmare” published in The Kenmare News on Wednesday, August 1, 2018:


Kenmare has had a John Deere dealership operating in town since the mid-1930s, when Al Rierson ran the business out of a building downtown east of the present locations of the State Bank & Trust of Kenmare.


R.O. Jensen and A.O. Peterson bought the business in 1941, with Jenson later buying out Peterson’s interest. In October 1946, Jensen sold the dealership to Carl Peterson, who named it Kenmare Implement Co.


Carl Oberg purchased the operation on January 20, 1965. He also purchased 11 acres along U.S. Highway 52 in Coady’s First Addition and constructed a 50’x120′ building, setting up the business there as Oberg Implement Co.


Oberg sold the dealership to Mark Rasper on March 1, 1972, and the business became known as Rasper Implement, which was sold in May 1974 to Darrell Borud and Tum Burkett.


The partners changed the name to Gooseneck Implement, and Darrell Borud purchased Burkett’s interests within a couple of years.


Kevin Borud bought the dealership from his father in 1989. By May 1994, Borud purchased the former Harris Equipment building and acreage on the west side of U.S. 52 and relocated the business to that location.


The huge, new state-of-the-art Kenmare store opened at the south edge of town in January of 2013.


Although the Kenmare store is the origin of Gooseneck Implement, each store stands alone with its own manager.


Gooseneck Implement grew to eight locations by 2010. Now, with 13 locations, COO Kevin Borud and CEO Jamie Melgaard, along with a board of directors, make decisions for the company, often after consulting with the staff.


June 6, 2025
DIGITAL TECH JUST GOT SMARTER: YOUR 2025 JOHN DEERE UPDATES Better insights. Less stress. More productivity. At Gooseneck Implement, we’re all about making your job easier—and that includes keeping you up to speed on the latest digital tools from John Deere. From smarter displays to better data sharing and automation tools that save time and money, here’s what’s new and improved in the world of John Deere technology. DAILY DIGEST – KNOW WHAT HAPPENED, PLAN WHAT’S NEXT Start your day with a clear picture. The new Daily Digest pulls in everything you need to know, fast: Rainfall Summary : See average rainfall totals and which fields got precipitation to better manage irrigation and plan your day. Task Recap : Review what got done yesterday—no more digging through reports. Machine Efficiency : Get a snapshot of how your fleet performed and what can be improved to reduce costs and increase productivity. BULK DATA SHARING: WORK ANALYZER More work, less paperwork. Bulk Record Sharing : Easily copy multiple work records to partner organizations—perfect for contractors and ag service providers. Simplified Sharing : Share data while tilling, seeding, spraying, or harvesting—no manual handoffs needed. Stronger Records : Help your customers make better decisions with complete work history and accurate AutoPath™ data. Big Time Saver : Share everything at once instead of one file at a time. NUTRIENT ANALYSIS: NITROGEN USE EFFICIENCY (NUE) Pinpoint what’s working in your fertility strategy. See which fields had the best NUE and where there’s room to improve. Drill into application timing, placement, or form to see how it impacted performance. Use Nitrogen Use CoV to rank the most uniform fields—because consistent uptake = better results. SEE & SPRAY™ METRICS NOW IN WORK ANALYZER Want to know how much product you saved? Now you can. The new See & Spray toggle shows chemical savings across your fields. Spot your most efficient fields at a glance. Back your ROI claims with hard data. SHOP.DEERE.COM NOW INTEGRATED WITH MAINTENANCE Ordering maintenance parts just got easier. Review what’s needed at each maintenance interval—and order genuine John Deere parts in one spot. You’ve got the power to select or skip parts based on your needs. EQUIPMENT MOBILE – YOUR EQUIPMENT, ONE APP Say goodbye to MowerPlus. Say hello to Equipment Mobile . See all your equipment in one place. Access factory maintenance plans, parts lists, and store notes or files for each machine. BULK EDIT BOUNDARIES IN LAND Managing multiple field boundaries just got a whole lot easier. Change boundary status or headland settings across multiple fields—all at once. OPERATIONS CENTER PRO DISPATCH + PRO RUN APP Ag retailers, this one’s for you: Schedule work orders for applicators and tender drivers in one place. The new PRO Run Smartphone App helps drivers stay connected and productive with less downtime. DISPLAY SOFTWARE UPDATES: GEN 4 & G5 AutoTrac™ Turn Automation for Self-Propelled Applicators Machines now drive consistent, repeatable headland turns—no matter the operator. Choose between U-turns or “Follow the Headland” for precise patterns. Less crop trampling = healthier plants and bigger yields. NEW: Auto Unload for Combines Focus on harvesting while Auto Unload handles grain cart positioning using auger-mounted cameras. Ensures even fills with automatic cart movement—less stress, better loads. Top-off mode helps maximize every trip to the truck. Machine Sync Enhancements Boost harvest productivity by up to 8.3% with smoother on-the-go unloading. New persistent settings mean no more resets after shutdown. Better control = smoother transitions between combine and cart. Be sure to equip all harvest machines with high-connectivity antennas (new kit available for MY25+ combines and tractors). Machine Sync Now Supports Sugar Cane Harvesters For our customers growing sugar cane—Machine Sync is ready for your operation too! FLAG ALERTS – SMARTER OBSTACLE AVOIDANCE Now with audible and visual alerts when your machine is approaching a flagged obstacle. Get notified 20 seconds and again 10 seconds before reaching the flag—forward or in reverse. UNDO/REDO WHILE RECORDING BOUNDARIES Made a mistake while recording a field boundary? No problem. Use undo and redo tools to clean up sections without starting over. IDLE REASON ALERTS Operators now get a prompt 30 seconds after going idle to submit their reason. Better data = better decisions on labor, timing, and field management. These updates are rolling out now and are designed to give you more control, clearer insights, and time back in your day. Whether you’re managing inputs, machinery, or people—John Deere digital tools are getting smarter, and we’re here to help you make the most of them. Have questions or want to get set up with any of these features? Stop by your nearest Gooseneck location or give us a call. We’re always here to help you partner in success.
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