Troy Hoff’s journey in agriculture began in 1997 at Letman’s, which later became Dakota Farm Equipment. He started as a Technician, progressed into Service Manager, and spent several years in Tech Support and Training. In 2018, when Gooseneck Implement acquired Dakota Farm, Troy joined the Gooseneck family and has continued to grow his career. Today, he serves as Regional Aftermarket Manager for Region 1, covering the Beach, Bowman, Elgin, Lemmon, Dickinson, Williston, and Stanley locations. In this role, he supports the aftermarket teams and ensures customers receive the parts and service they need to keep operations running smoothly.

For Troy, Genuine Passion means making sure customers are up and running, delivering parts and service the way they’re meant to be, and providing solutions that truly meet customer needs. He sees Genuine Gratitude in the relationships he’s built over the years and in the way employees interact as he visits the stores, reflecting pride in their work and mutual respect across the team.

He is most proud of the work he’s done to get to this point and the aftermarket departments he now oversees. “I’m proud of the teams I work with and the relationships we’ve built over the years,” he says. “It’s about setting people up for success and working alongside those who share similar experiences and dedication.”

What he enjoys most about working with Gooseneck customers is hearing their feedback—what they expect, how Gooseneck is doing, and where there’s room for improvement. He values honest input and enjoys being out with customers, building those connections firsthand.

Outside of work, Troy has a lifelong love of sports. If he weren’t in the agriculture equipment world, he shares that you’d likely find him behind a microphone as a sports broadcaster—channeling the same energy and enthusiasm he brings to serving customers into calling the big plays.